sarah Mills
tech lead & lead photographer
4 years at la vie en rose
total weddings photographed: 44
2022 conversion rate: 43.48%
2022 total pre-booking calls: 23
wedding goal: 19
conversion rate goal: 50%
pre-booking calls goal: 50
2023:
Total $ goal: $125,000
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2023 big goals
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- increasing conversion rate from 43.48% to 55%
- Building a relationship with 2 planners/getting on 2 planner lists
- Building 2 venue relationships/getting on 2 recommended venue lists
- Increasing overall brand awareness & engagement through regular activity on instagram
- getting published on 5 publications
- CREATING NEWSLETTER CONTENT FOR POTENTIAL CLIENTS AND BUILDING PERSONAL BRAND AWARENESS
- training and practicing after each engagement or wedding in 2023
- Regular feedback from hannah via zoom meetings
- completing highlights process by end of day on mondays after weddings
- Testing out different flash techniques on wedding days and deciding on best strategies & gear
- purchasing and preparing gear for team (within budget) & making a transition plan if all gear isn't purchased in 2023
- Training & educating team on new strategies and overseeing success of implementation
Book a total of $125,000 for 2023 income
Fully Manage Editing Process for Clients by July 31
Implement New Lighting Techniques for Reception by July 31
