cassie tobias
team leader & lead photographer
5 years at la vie en rose
total weddings photographed: 46
2022 conversion rate: 20.83%
2022 total pre-booking calls: 19
wedding goal: 17
conversion rate goal: 40%
pre-booking calls goal: 50
2023:
Total $ goal: $125,000
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2023 big goals
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- increasing conversion rate from 20.83% to 40%
- Building a relationship with 2 planners/getting on 2 planner lists
- Building 2 venue relationships/getting on 2 recommended venue lists
- Increasing overall brand awareness & engagement through regular activity on instagram
- getting published on 5 publications
- creating newsletter content for potential clients and building personal brand awareness
- training and practicing after each engagement or wedding in 2023
- Regular feedback from hannah via zoom meetings
- completing highlights process by end of day on mondays after weddings
- Overseeing that client tasks are finished on time
- checking in with team members who are behind and re-assigning due dates when necessary
- Ensuring team members follow up with potential leads
- hannah is completely hands-off
Book a total of $125,000 for 2023 income
Fully Manage Editing Process for Clients by July 31
Manage All Team Projects at a High Level by July 31
